“No one belongs here more than you”

Is the recent tagline I read in a NY Times Israeli advertisement. Tourism is a huge industry in Israel and the purpose of the ad was to encourage people to visit Israel. But there’s something inherently offensive about the tag line: “No one belongs here more than you.” As we all know, if you are a native Palestinian exiled from your homeland “No one belongs here more than you” does NOT apply. Indeed, everyone else can come visit and if you’re Jewish, you are eligible for citizenship. But if you’re a native, then nothing, “get out and stay out” is the policy.